Marketing is a crucial aspect of any business, but it can also be challenging and time-consuming. With so many channels, strategies, and tools to choose from, how do you know which ones are best for your goals and budget?
Fortunately, there are some marketing platforms that can help you automate, unify, and optimize your marketing activities in 2024. These platforms act as a central database for your marketing information and interactions, and provide features for email marketing, social media marketing, lead generation, analytics, and more.
In this article, we will review some of the best marketing platforms available in 2024, and compare their features, benefits, and pricing. Whether you are looking for an all-in-one CRM, a marketing automation tool, or a marketing operations platform, you will find something that suits your needs.
All-in-one CRM
An all-in-one CRM is a marketing platform that houses a full customer relationship management system where you can manage your contacts and automate your marketing, plus other activities. These platforms are ideal for businesses that want to have everything in one place and streamline their workflows.
Some of the best all-in-one CRM platforms are:
HubSpot: HubSpot is a popular and powerful platform that offers a range of tools for marketing, sales, service, and operations. HubSpot's marketing hub includes features for email marketing, landing pages, forms, SEO, social media, analytics, and more. HubSpot also integrates with over 500 apps and has a free plan for up to 1,000 contacts.
ActiveCampaign: ActiveCampaign is another comprehensive platform that combines email marketing, CRM, and automation. ActiveCampaign's marketing features include segmentation, personalization, A/B testing, dynamic content, and more. ActiveCampaign also has a built-in chatbot and SMS marketing tool and integrates with over 300 apps.
Keap: Keap is a platform designed for small businesses that want to grow their sales and save time. Keap's marketing features include email marketing, landing pages, forms, webinars, campaigns, and more. Keap also has a CRM system that helps you manage your leads and customers and track your sales pipeline.
Marketing automation and activities
A marketing automation platform is a tool that helps you automate two or more marketing channels, such as email marketing, social media marketing, or digital advertising. These platforms may not have an internal CRM system but they usually allow you to integrate with your existing CRM or other tools.
Some of the best marketing automation platforms are:
Marketo Engage: Marketo Engage is a powerful platform that helps you plan, execute, and measure omnichannel marketing campaigns. Marketo Engage's features include email marketing, landing pages, forms, web personalization, social media marketing, digital advertising, analytics, and more. Marketo Engage also integrates with Adobe Experience Cloud and other apps.
VBOUT: VBOUT is a platform that helps you create and manage multiple marketing campaigns across different channels. VBOUT's features include email marketing, landing pages, forms, social media management, digital advertising, analytics, and more. VBOUT also integrates with over 40 apps and has a free plan for up to 500 contacts.
SharpSpring: SharpSpring is a platform that helps you generate more leads and convert them into customers. SharpSpring's features include email marketing, landing pages, forms, social media management, behavioral tracking, lead scoring, analytics, and more. SharpSpring also integrates with over 2,000 apps and has a flexible pricing model based on your contacts.
Marketing operations
A marketing operations platform is a tool that helps you organize your data and optimize your workflows so you can be more efficient and move through marketing campaigns faster. These platforms complement your existing MarTech stack and help you manage your resources, collaborate with your team, and measure your performance.
Some of the best marketing operations platforms are:
TrueNorth: TrueNorth is a platform that helps you align your marketing strategy with your business goals and track your progress. TrueNorth's features include goal setting, project management, resource allocation, budgeting, reporting, and more. TrueNorth also integrates with HubSpot and other apps.
Gamma: Gamma is a platform that helps you create and deliver engaging presentations for your marketing campaigns. Gamma's features include drag-and-drop design, interactive elements, animation effects, analytics, and more. Gamma also integrates with Zoom and other apps.
Peech: Peech is a platform that helps you create and host professional videos for your marketing campaigns. Peech's features include video editing, voice-over recording, transcription, subtitles, SEO optimization, analytics, and more. Peech also integrates with YouTube and other apps.
Conclusion
As you can see, there are many marketing platforms that can help you automate, unify, and optimize your marketing activities in 2024. Depending on your needs and budget, you can choose from an all-in-one CRM, a marketing automation tool, or a marketing operations platform. Or you can mix and match the best features of each platform to create your own custom MarTech stack.
We hope this article has helped you find the best marketing platform for your business. If you have any questions or feedback, please let us know in the comments below.